AI Music: The 5 Sectors About To Be Transformed

Travis Nicholson
3 min readMay 6, 2024

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2024 is the year that AI moves into audio. With tools like Suno and Udio, people are wondering how this will impact various industries. Especially as these AI tools improve, there a few areas that will be bound to see major disruption. From enhancing emotional engagement in films to revolutionizing marketing strategies, the implications are vast and varied.

Here are 5 areas that I see being disrupted by AI music:

1. Film Scores and Background Tracks

AI is set to significantly alter how music is composed for movies and television. Traditionally, this process required human composers to painstakingly create music that aligns with the emotional cues of a scene. AI tools can now analyze visual content and generate appropriate musical scores, reducing time and costs, while allowing filmmakers to experiment with different styles and moods at the click of a button.

See example here.

2. Marketing and Advertising Jingles

The marketing industry stands to benefit immensely from AI-generated music. Brands can utilize AI to quickly produce custom jingles that are tailored to specific demographics, enhancing the appeal and memorability of advertisements. This technology allows for rapid testing of different musical approaches to determine which is most effective for a particular campaign, making marketing efforts more efficient and data-driven.

See example here.

3. Children’s Music and Educational Content

AI tools are perfectly poised to disrupt the creation of music for children’s entertainment and education. These tools can produce songs that are not only catchy and enjoyable but also customized to incorporate educational content in a way that resonates with young listeners. AI can help in creating repetitive, engaging tunes that aid learning and retention, which is ideal for educational platforms seeking to captivate and educate simultaneously.

See example here.

4. Gaming Industry

The gaming industry can leverage AI music to enhance user experience with dynamic soundtracks that respond to gameplay in real time. This adaptive music can change based on the actions of the player, providing a deeply immersive experience that traditional static soundtracks cannot match. As games become more interactive, AI music stands to become an integral part of the gaming experience, tailoring emotions and tension through music.

5. Podcasting

For podcasters and audio content creators, AI music can offer a way to generate unique background scores and transitional music that enhances storytelling without the licensing issues associated with traditional music. This can greatly reduce production costs and time, allowing creators to focus more on content development while still achieving a professional sound aesthetic. AI could also help in creating thematic music that aligns with the podcast’s subject matter, adding an extra layer of immersion for listeners.

The potential of AI in music extends far beyond simple composition; it’s about creating a unique, adaptive, and personalized musical experience across various industries. As AI continues to evolve, the boundaries of what it can achieve in music will expand, promising exciting developments for industries looking to innovate and captivate their audiences.

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